Project Overview
Seedling is a company specialized in organic agriculture and farming technology. The client required a complete visual branding overhaul, including a custom logo logotype, visual guideline manuals, business cards, letterheads, and digital presentation folders.
The Challenge
The client's previous logo was cluttered, hard to read on smaller screens (like mobile headers or app favicons), and lacked standard vector formats. The brand needed a modern, minimalistic design reflecting sustainability and digital efficiency.
Our Solution
BRACESOFT's design team drafted multiple logo layouts in Adobe Illustrator. We settled on a clean, geometric visual mark that combines a growing seedling leaf shape with digital connection nodes. We chose a soft green and dark charcoal gray color scheme to signify sustainability and engineering.
We compiled a detailed 30-page Brand Guideline manual defining typography rules, margins, color palettes, and incorrect logo uses to ensure brand alignment across all digital and print media channels.
Key Deliverables & Results
- Logo Design: Scalable vector logo files (.svg, .eps, .ai, .png).
- Brand Manual: Complete corporate style guides for typography and HSL colors.
- Corporate Kit: Print-ready business cards, envelopes, and letterheads templates.
- Consistency: Improved brand recognition metrics by 50% post-rebrand.